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Max The Lion

Max The Lion

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THE NEW ADVENTURES OF MAX

Art Director

The New Adventures of Max is a 45 minute vignette made for the Australian ice cream company Paddle Pop.

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The minute I saw designs from director Aaron Hawkins, I knew this was going to be an opportunity to have some fun. We explored backgrounds that popped just as bubbly and colorful as the characters did. 

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We intentionally explored a style where we could color "outside the lines". Not only did this result in a fun aesthetic, but it helped keep our artists moving forward quicker without having to worry about pristine craftsmanship.

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These fun layouts, coupled with some stunning animation, resulted in a beautiful final look that I hope all the artists involved are as proud of as I am.

© 2020 by Adam Toews.

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